Battle ahead for 'cigarette pack' books

Submitted by Blake on Sat, 01/19/2008 - 16:47
Topic

One From England: The books, released as Tales to Take Your Breath Away at the start of the cigarette ban in pubs and restaurants last July, were well received by the design press and have made popular Christmas presents. But now the publishers are having to inhale deeply themselves as British American Tobacco (BAT) claims that one of the packs, containing Hemingway's The Snows of Kilimanjaro and The Undefeated, resembles its own Lucky Strike pack. Claiming that such an association could seriously damage the health of the brand, BAT is trying to have the works pulped.